India’s Most Trusted Toy Store
Why Indian-Made Toys Matter: The Rise of Homegrown Brands like Tortoyse - Tortoyse

Why Indian-Made Toys Matter: The Rise of Homegrown Brands like Tortoyse

Why Indian-Made Toys Matter: The Rise of Homegrown Brands like Tortoyse

 

A New Wave of Play Begins in India

For years, Indian parents have unknowingly filled their homes with imported plastic toys—cheap, flashy, and often unsafe. But times are changing. A quiet revolution is underway. More families are now seeking toys that are safe, meaningful, and made in India.

At the heart of this shift is a growing ecosystem of homegrown toy brands like Tortoyse, Woodbee, and Happy Threads—crafting toys with purpose, pride, and Indian soul.


🧸 Why Supporting Indian Toy Brands Matters

1. Safer Toys for Your Child

Indian toy manufacturers are increasingly BIS-certified and use non-toxic materials, unlike many mass-produced imports. Whether it’s handmade crochet rattles or solid wooden stackers, Indian toys are made for Indian safety standards—and for Indian kids.

2. Eco-Friendly & Sustainable

From natural wood to hand-knitted cotton, our partner brands use eco-conscious materials that are gentle on the planet and safe for small hands. No batteries. No harsh plastics. Just pure, open-ended play.

3. Boosting Local Livelihoods

Every toy you buy from Tortoyse supports Indian artisans, women-led cooperatives, and small workshops—not overseas factories. You're not just buying a toy. You're empowering real Indian families.


🌱 Meet Our Homegrown Toy Heroes

Woodbee Toys

Crafted in India with premium beech and birch wood, Woodbee makes Montessori-inspired toys that are strong, safe, and built to last. Think rainbow stackers, shape sorters, and balance bikes—all proudly Indian.

Happy Threads

A women-led initiative making adorable crochet toys by hand. From plush rattles to finger puppets, these toys are not only soft and sensory-rich, but carry the warmth of Indian hands behind every stitch.

Busy Knots

Makers of vibrant, whimsical toys made with Indian creativity. From educational tools to playful decor, Busy Knots blends tradition with trend—one handcrafted piece at a time.


💡 Did You Know?

  • Over 80% of toys sold in India are imported, mostly from China.

  • In 2020, India increased import duties to encourage local manufacturing.

  • The Indian toy market is set to grow to ₹24,000+ crore by 2030.
    → Now is the time to support Indian brands and shape this future.


👶 Tortoyse: Made for Parents Who Care

At Tortoyse, we believe in slow play, safe materials, and Indian values. Our curated marketplace brings together the best of India’s toy makers, all under one roof.

Whether it’s a birthday gift or a baby’s first toy, every product on Tortoyse is:

  • ✔️ Indian-made

  • ✔️ Ethically sourced

  • ✔️ Parent-approved

Because your child deserves toys with a soul—not just a barcode.


📢 Join the Movement: #PlayIndian

Support the shift. Share this blog. Tell your friends. And next time you shop—choose Indian.