Our Story
In the tranquil village of Adoor, Kerala, where tradition meets innovation, two brothers, Rijin Raj and Jerin Raj, embarked on a journey to bring joy to children across India. With over a decade of experience as software engineers, they decided to channel their expertise and passion into a new venture—Tortoyse, an online retail store for toys that aims to fill the gaps they observed in the Indian toy market.
The Birth of Tortoyse
Tortoyse was born out of a desire to provide high-quality, diverse, and accessible toys to every child in India. Rijin and Jerin recognized a significant gap in the market: most toys available locally were imported from China, often lacking in quality and variety. They saw an opportunity to curate a unique collection of toys that cater to the diverse needs and interests of Indian children, ensuring that every child, no matter where they are, has access to toys that spark their imagination and creativity.
Our Mission
At Tortoyse, we believe in the power of play. Our mission is to bring joy and learning to children through a carefully selected range of toys that are safe, educational, and fun.Tortoyse provides an unparalleled shopping experience where customers can find everything they need in one place.
Filling the Gap
The Indian toy market is vast and growing, yet it is dominated by a limited variety of toys, many of which are not readily available in local stores. We saw a gap in the market for unique, high-quality toys that cater to the evolving needs of children and parents alike. By sourcing toys from different brands and bringing them under one roof, Tortoyse aims to provide an unparalleled shopping experience where customers can find everything they need in one place.
Our South Indian Roots
As a toy company based in South India, particularly in Kerala, we are deeply connected to our roots and community. The potential for growth in this region is immense, with increasing demand for quality toys that support children's development. Tortoyse is proud to be part of this vibrant community, contributing to its economic growth and providing meaningful employment opportunities as we expand.
Our Journey
The transition from software engineering to the toy business has been an exciting and challenging journey for us. With our technical background, we bring a unique perspective to the industry, focusing on leveraging technology to enhance the customer experience. From efficient online retail operations to innovative marketing strategies, we apply our skills to build a brand that stands out in the competitive market.
Looking Ahead
At Tortoyse, we are committed to a slow and steady growth, ensuring that every step we take is towards building a sustainable and impactful business. We are dedicated to continuously improving our product offerings, expanding our reach, and eventually bringing our own line of toys to market. Our journey is just beginning, and we are excited to see where it leads.
Join us on this adventure and discover the magic of Tortoyse—where every toy is a treasure, and every playtime is an opportunity for learning and joy. Together, we can create a world where every child has access to the toys they need to thrive.
Connect with Us
If you have any questions or need more information, please contact us at:
Tortoyse Innovations LLP
Elavakkat Cottage,
Thengumthara Kadmamkulam Road,
Pazhakulam P.O,
Adoor, Kerala - 691523
Email: connect@tortoyse.com
Phone: +91-9650555717
With Love ❤️,
The Tortoyse Team
