Why We Built Tortoyse: The Opportunity for Made-in-India Toys
Why We Built Tortoyse: The Opportunity for Made-in-India Toys
Introduction: A Market Dominated by Imports
Did you know that over 70% of toys sold in India are still imported from China? For decades, Indian parents have had little choice but to buy plastic-heavy, mass-produced toys with questionable safety and durability.
At the same time, parents are becoming more conscious — they want toys that are safe, eco-friendly, and designed to support their child’s growth. This gap is exactly why we created Tortoyse, India’s curated toy marketplace.
The Data: India’s Toy Market Is Booming
The Indian toy market is no longer small. According to industry reports:
📈 Valued at $1.7 billion in 2023, the market is expected to cross $4 billion by 2030.
🏭 The government has increased import duties and mandated BIS certification to push for Make in India toys.
👨👩👧 Parents in metro and Tier 2 cities are spending more on premium, educational, and handmade toys.
This isn’t just a trend — it’s a transformation in how India plays.
Why We Tapped Into This Opportunity
As parents ourselves, we faced the same frustrations — finding toys that are safe, creative, and long-lasting was difficult. But on the other side, we discovered talented Indian brands and artisans crafting beautiful wooden, crochet, and Montessori toys.
The problem? They had no platform to showcase their creations.
That’s where Tortoyse comes in: a marketplace that connects parents looking for safe toys with Indian makers who care about quality and sustainability.
Why We Built the Marketplace
Tortoyse isn’t just another e-commerce site. It’s a curated marketplace designed with three clear goals:
Safety First – Non-toxic, eco-friendly, BIS-certified toys only.
Support Indian Artisans – Giving visibility to small and mid-sized Indian toy brands.
Convenience for Parents – A one-stop-shop where you can explore different collections in one place.
