Why Indian-Made Toys Matter: The Rise of Homegrown Brands like Tortoyse
Why Indian-Made Toys Matter: The Rise of Homegrown Brands like Tortoyse
For decades, Indian homes have been filled with imported plastic toys — cheap, flashy, and often unsafe. But times are changing. Parents across India are now choosing toys that are safe, sustainable, and proudly Indian-made.
At the heart of this movement is a new wave of homegrown toy brands like Tortoyse, Woodbee, Happy Threads, and Busy Knots — crafting toys with purpose, pride, and Indian soul.
🧸 Why Supporting Indian Toy Brands Matters
1. Safer Toys for Your Child
Indian toy makers are increasingly BIS-certified and use non-toxic materials — unlike many mass-produced imports. From handmade crochet rattles to wooden stackers, Tortoyse ensures every toy meets Indian safety standards.
Homegrown brands use natural materials like wood and cotton, making toys that are gentle on little hands and the planet. No batteries. No harsh plastics. Just open-ended, imaginative play.
Every purchase from Tortoyse empowers Indian artisans, women-led cooperatives, and small workshops. You’re not just buying a toy — you’re supporting Indian families and communities.
🌱 Meet Our Homegrown Toy Heroes
✅ Woodbee Toys → Montessori-inspired wooden toys crafted with premium Indian wood. From rainbow stackers to balance bikes, Woodbee blends durability with learning.
✅ Happy Threads → A women-led initiative creating hand-crocheted toys. Each rattle, plush, or finger puppet carries the warmth of Indian hands behind every stitch.
✅ Busy Knots → Whimsical, handcrafted toys blending tradition with playful design. From educational kits to room décor, Busy Knots celebrates Indian creativity.
Over 80% of toys sold in India are imported, mostly from China.
In 2020, India increased import duties to encourage local manufacturing.
The Indian toy market is projected to grow to ₹24,000+ crore by 2030.
👉 There has never been a better time to #PlayIndian.
👶 Tortoyse: Made for Parents Who Care
At Tortoyse, we believe in slow play, safe materials, and Indian values. Our curated marketplace brings together India’s most trusted toy makers — so you can shop confidently for your child.
Every toy on Tortoyse is: ✔️ Indian-made ✔️ Ethically sourced ✔️ Parent-approved
Because your child deserves toys with a soul — not just a barcode.
📢 Join the Movement: #PlayIndian
Support the shift. Share this story. Tell your friends. And the next time you shop — choose Indian, choose Tortoyse.
